I think often of a chess match from twenty years ago.
During my turns, my opponent stared at me with wide, unblinking eyes trying to intimidate me.
What vexes me is that I knew exactly what he was doing and I still let it affect me.
Captain wide-eyes taught me an important lesson that day: the board is not the only game.
That principle is why I’m a marketer.
I fell in love with the meta game. Every breath a brand takes, every pitch from a sales rep, and every email signature a well-meaning employee writes in a weird font either adds to or detracts from the overall strategy.
I’ve seen the same principle in making art, writing code, and doing comedy: either something is helping or it’s heckling. There is no middle ground.
My role is to collect, clarify, and communicate the parts of company strategy that exist on and off the board. When it all comes together, then the company grows, revenues rise, and the market stares at us with wide eyes.